WHO IS
Our Story
WOW Barcelona was founded in 2022 as a dedicated Amazon and E-Commerce agency for unique brands that require high standards of product showcase and customer experience.
With the increasing focus of Amazon's marketplace on premium shopping experiences, WOW identified a necessity for European brands: help them SUCCEED on Amazon worldwide while extending their unique brand value and customer experience.
Vision
“When I began my career at IBM in 2000, it was the dawn of the E-Business era. After founding a 100% digital agency over 22 years ago — now part of WPP — I've witnessed how technological innovation can transform entire industries and create new market leaders.
E-commerce has been one of those major turning points. But more broadly, the real structural challenge for brands in the coming years is the digital transformation of their business model.
This transformation is driven by technologies like artificial intelligence, data, and SaaS solutions. Yet, despite the rapid pace of innovation, many leading brands still rely on product distribution structures that have remained unchanged for decades.
In Europe, we may not have GAFA, but we do have brands that are admired all over the world. At WOW, we believe that the value of the brand — the content — is greater than the value of the platform — the container, in other words, the GAFA distributing that content.
Today, Europe holds the richest content and some of the most inspiring brands in the world — powerful stories, exceptional products, heritage, creativity, and desire. What these brands need is the ability to use the right container to bring their products to the largest possible audience. Because it is business growth that generates the capacity to innovate and create the products of tomorrow.
That's where platforms like Amazon and TikTok Shop come in. And that's precisely where WOW comes in. We help European brands win the battle of e-commerce and remain the champions of tomorrow.”
Founders
François Garcia
Founder & CEO of WOW
With over 25 years of entrepreneurship in digital marketing and e-commerce, François was the founder and CEO of X-PRIME, a digital agency later acquired by WPP.
Then, he rebranded X-PRIME to MIRUM, a new global WPP digital agency Network, as a founder and South-Europe CEO (Paris, Toulouse, Madrid, Barcelona) until 2020.
In creating WOW in 2022, François aimed to help the European brands to succeed in their digital business transformation, by leveraging E-Commerce and particularly Amazon, to the highest level.
Thomas Sagnier
Founder & COO of WOW
To ensure WOW had deep Amazon expertise from day one, François partnered with Thomas Sagnier, founder of Hello Mountain Marketing and a recognized Amazon expert for over 7 years.
His knowledge of Amazon's ecosystem, marketplace strategies, and advertising solutions has been instrumental in shaping WOW's approach.
WITH Group
Human relationships matter.
WOW was created by the meeting of two exceptional entrepreneurs, Olivier Philippe and Branislav Peric, who invited François Garcia to join their ambitious paneuropean project. That's why WOW Barcelona is part of WITH Group, founded in 2015 by Branislav Peric and Olivier Philippe
Branislav Peric
Co-Founder of WITH Group
Branislav Peric was previously Chief Digital Officer at L'Oréal, with experience spanning digital consulting, technology, creativity, media, e-commerce, and data.
Olivier Philippe
Co-Founder of WITH Group
Olivier Philippe was Managing Director at Ogilvy and McCann France, bringing deep expertise in branding and full-funnel marketing.
Together, they built WITH Group, which now operates in Paris, Madrid, Geneva, and Barcelona, with over 120 experts helping brands succeed in their digital transformation.